Michael Barrett Introduces The Barrett Blue Thumb Award...
Online reputation is changing and morphing almost daily. As we morph into a more interactive internet that rewards a positive reputation based on the number of recommendations by visitors - to your website or to your offline brick and mortar business - what other people genuinely think and say about their experience as your reader, website visitor, as a customer in your restaurant or as a client buying a new kitchen directly impacts your business.
The number of Facebook likes, Google +'s, Tweets, online reviews or citations increasingly has a greater impact on the perceived value of what you have to offer. As business owners, it makes a big difference if you have 30 positive reviews versus 6 good ones and 4 negatives. And this system is evolving rapidly and a big part of the reason is mobile technology.
Those of us who have not taken what other people say more seriously in the past need to start doing so. Stake your claim now while you can - otherwise don't whine a couple of years from now when you wonder what hit you.
In accordance with my own version of a POOR customer service award I am casting my vote via by designating the first recipient of THE BARRETT BLUE THUMB AWARD to 1and1 hosting co.
Poor customer service in a competitive industry reflects directly on management. How seriously you take that idea as a manager and how much you pay attention to your customers matters more every day.
This is not just a gloom and doom warning, it's also an unprecedented opportunity to grow your business and leading to a dominant position in your market niche in the not too distant future.
By the way, give me a thumbs up would you... Thanks.
